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Thursday, April 4
 

9:30am

The Search for Love in this Machine

Brian Copeland will lead us on a journey through the cogs and gears of the real estate industry.  How do they work individually and what sort of machine do they create together?  He will set the tone for RETSO 2013 and change the emphasis of the industry from chasing shiny objects to critical thinking. 


Speakers
avatar for Brian Copeland

Brian Copeland

Chief Engagement Officer, Village Real Estate Services
Brian Copeland (CRS, GRI, ePRO, ABR) is the Chief Engagement Officer at Village Real Estate Services in Nashville. In 2012, under his leadership the company took home Inman's Most Innovative Brokerage or Franchise Award. Brian is a nationally recognized keynote speaker and emcee... Read More →


Thursday April 4, 2013 9:30am - 9:55am
Alliance

10:00am

Build Better Business Models

An explanation of what a business model is and why it's important, including an introduction of the Business Model Canvas.  A walk through of the 9 building blocks and some case studies on how the tool has been used successfully around the world.


Speakers
avatar for Nick Niemann

Nick Niemann

Partner, McGrath North Mullin & Kratz
Nick Niemann is a business owner advisor, speaker, author, attorney and businessowner. He is the founder and president of the BriefBack Business Institute LLC, throughwhich he provides business model design and innovation programs and workshops forbusiness leaders. He is also a long... Read More →


Thursday April 4, 2013 10:00am - 10:55am
Alliance

11:00am

Customer Segmentation: For whom do you create value?

Matt Hames will lead us on a journey of Customer Segmentation.  Who are you building value for?  What jobs do they want to get done?  What pains do they want to solve? What gains do they want to see?  Ultimately determining what's the archetype or persona for who your building the product/service for?  Customers don't exist to buy.  You exist for them.


Speakers
avatar for Matt Hames

Matt Hames

Founder, Acru
With over 15 years experience in the financial services space, 12 of which as CEO of a bank trust company he founded, Matt brings real-world experience to the subject of integrating brand strategy and business model design. Acru is the platform he uses to share thought leadership... Read More →


Thursday April 4, 2013 11:00am - 11:55am
Alliance

1:00pm

Value Proposition Design: What do you create for your customers?

Jeff Turner will deliver examples, ask questions, challenge, and inspire you to create the optimalbundle of benefits for your unique customers.  Which one of your customer's problems are you solving?  Which needs are you satisying?  How do you bundle those into customer value?


Speakers
avatar for Jeff Turner

Jeff Turner

speaker, BoomTown
Jeff is able to cut through the hype to get to the heart of which things will be profitable endeavors for your business. Whether it’s online communications and social media, emerging technology, or good, old-fashioned, face-to-face meetings, he knows what works and what is simply... Read More →


Thursday April 4, 2013 1:00pm - 1:55pm
Alliance

2:00pm

Channels, Relationships, & Revenue
Speakers
avatar for Gahlord Dewald

Gahlord Dewald

Strategist, Thoughtfaucet
Gahlord Dewald is many things.  Let's start with the things he isn't. He isn't beholden to trends and shiny objects. He isn't a proponent of buzz speak, nor is he a guru, a rockstar, or a bassoonist. Yet.  What Gahlord IS … is this.  A free-range thinker. A strategist. An observer... Read More →


Thursday April 4, 2013 2:00pm - 2:55pm
Empire

3:00pm

Key Activities, Resources, and Costs
Speakers
avatar for Jeff Corbett

Jeff Corbett

Chief Thinking Officer, XVentures
Serving as the lead entrepreneur, Jeff has tucked six brokerage & technology focused real estate and mortgage industry start-ups under his belt. He translated his industry experiences into becoming a popular independent blogger and professional writer, covering a wide range of topics... Read More →


Thursday April 4, 2013 3:00pm - 3:55pm
Empire

4:00pm

Key Partner Considerations

A rapid fire session where industry partners stand and deliver their value proposition on stage.  What Key Resource are we aquiring from partners?  Which Key Activities do partners perform?  It's a chance to pause,listen intently, and understand the role these partners play in our business models.


Moderators
avatar for Daniel Rothamel

Daniel Rothamel

Manager, Strong Team REALTORS
Daniel is a Realtor in Virginia where is works in a family brokerage and is on the Board of Directors of his local association.  Daniel has been active in real estate technology since 2005, and gained experience in many roles, including being a Community Manager.  Daniel loves his... Read More →

Thursday April 4, 2013 4:00pm - 5:30pm
Alliance
 
Friday, April 5
 

9:00am

Business Model Workshop

Business Model Canvas Workshop.  Session leaders will work with you one on one or in small group settings to address any particular questions related to completing your unique business model.


Moderators
avatar for Brian Copeland

Brian Copeland

Chief Engagement Officer, Village Real Estate Services
Brian Copeland (CRS, GRI, ePRO, ABR) is the Chief Engagement Officer at Village Real Estate Services in Nashville. In 2012, under his leadership the company took home Inman's Most Innovative Brokerage or Franchise Award. Brian is a nationally recognized keynote speaker and emcee... Read More →
avatar for Jeff Corbett

Jeff Corbett

Chief Thinking Officer, XVentures
Serving as the lead entrepreneur, Jeff has tucked six brokerage & technology focused real estate and mortgage industry start-ups under his belt. He translated his industry experiences into becoming a popular independent blogger and professional writer, covering a wide range of topics... Read More →
avatar for Gahlord Dewald

Gahlord Dewald

Strategist, Thoughtfaucet
Gahlord Dewald is many things.  Let's start with the things he isn't. He isn't beholden to trends and shiny objects. He isn't a proponent of buzz speak, nor is he a guru, a rockstar, or a bassoonist. Yet.  What Gahlord IS … is this.  A free-range thinker. A strategist. An observer... Read More →
avatar for Matt Hames

Matt Hames

Founder, Acru
With over 15 years experience in the financial services space, 12 of which as CEO of a bank trust company he founded, Matt brings real-world experience to the subject of integrating brand strategy and business model design. Acru is the platform he uses to share thought leadership... Read More →
avatar for Daniel Rothamel

Daniel Rothamel

Manager, Strong Team REALTORS
Daniel is a Realtor in Virginia where is works in a family brokerage and is on the Board of Directors of his local association.  Daniel has been active in real estate technology since 2005, and gained experience in many roles, including being a Community Manager.  Daniel loves his... Read More →
avatar for Jeff Turner

Jeff Turner

speaker, BoomTown
Jeff is able to cut through the hype to get to the heart of which things will be profitable endeavors for your business. Whether it’s online communications and social media, emerging technology, or good, old-fashioned, face-to-face meetings, he knows what works and what is simply... Read More →

Friday April 5, 2013 9:00am - 10:15am
Alliance

10:30am

Refocus Recap

Brian Copleand talks about your business model generation, shares conference insights, hidden hallway conversations, and overall summary of progress made towards refocusing the industry to seek long term strategic value.  Case studies, live Q&A, and a surprise or two will make this a session to remember.


Speakers
avatar for Brian Copeland

Brian Copeland

Chief Engagement Officer, Village Real Estate Services
Brian Copeland (CRS, GRI, ePRO, ABR) is the Chief Engagement Officer at Village Real Estate Services in Nashville. In 2012, under his leadership the company took home Inman's Most Innovative Brokerage or Franchise Award. Brian is a nationally recognized keynote speaker and emcee... Read More →


Friday April 5, 2013 10:30am - 12:00pm
Alliance

12:00pm

We Are RETSO

Special Thanks & Closing Keynote by Daniel Rothamel.  What do we do from here?  How do we do it properly?  Why does it matter that we continue to gather once a year in Atlanta?


Speakers
avatar for Daniel Rothamel

Daniel Rothamel

Manager, Strong Team REALTORS
Daniel is a Realtor in Virginia where is works in a family brokerage and is on the Board of Directors of his local association.  Daniel has been active in real estate technology since 2005, and gained experience in many roles, including being a Community Manager.  Daniel loves his... Read More →


Friday April 5, 2013 12:00pm - 12:30pm
Alliance