Brian Copeland will lead us on a journey through the cogs and gears of the real estate industry. How do they work individually and what sort of machine do they create together? He will set the tone for RETSO 2013 and change the emphasis of the industry from chasing shiny objects to critical thinking.
An explanation of what a business model is and why it's important, including an introduction of the Business Model Canvas. A walk through of the 9 building blocks and some case studies on how the tool has been used successfully around the world.
Matt Hames will lead us on a journey of Customer Segmentation. Who are you building value for? What jobs do they want to get done? What pains do they want to solve? What gains do they want to see? Ultimately determining what's the archetype or persona for who your building the product/service for? Customers don't exist to buy. You exist for them.
Jeff Turner will deliver examples, ask questions, challenge, and inspire you to create the optimalbundle of benefits for your unique customers. Which one of your customer's problems are you solving? Which needs are you satisying? How do you bundle those into customer value?
A rapid fire session where industry partners stand and deliver their value proposition on stage. What Key Resource are we aquiring from partners? Which Key Activities do partners perform? It's a chance to pause,listen intently, and understand the role these partners play in our business models.
Business Model Canvas Workshop. Session leaders will work with you one on one or in small group settings to address any particular questions related to completing your unique business model.
Brian Copleand talks about your business model generation, shares conference insights, hidden hallway conversations, and overall summary of progress made towards refocusing the industry to seek long term strategic value. Case studies, live Q&A, and a surprise or two will make this a session to remember.
Special Thanks & Closing Keynote by Daniel Rothamel. What do we do from here? How do we do it properly? Why does it matter that we continue to gather once a year in Atlanta?