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Thursday, April 4 • 11:00am - 11:55am
Customer Segmentation: For whom do you create value?

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Matt Hames will lead us on a journey of Customer Segmentation.  Who are you building value for?  What jobs do they want to get done?  What pains do they want to solve? What gains do they want to see?  Ultimately determining what's the archetype or persona for who your building the product/service for?  Customers don't exist to buy.  You exist for them.


Speakers
avatar for Matt Hames

Matt Hames

Founder, Acru
With over 15 years experience in the financial services space, 12 of which as CEO of a bank trust company he founded, Matt brings real-world experience to the subject of integrating brand strategy and business model design. Acru is the platform he uses to share thought leadership... Read More →


Thursday April 4, 2013 11:00am - 11:55am EDT
Alliance

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